Project details
Client
Mediclinic
Director
Asim Musa
Category
Video
TL;DR: A fun video developed alongside a communication campaign to increase enrolment for a classroom-based Excel course.
Description: This video promotes ‘Excel to Excel’, a classroom-based course intended to upskill staff on the basics of Microsoft Excel. I conceptualised, scripted, shot, and edited the video. I am also responsible for the animations. After the launch of the promotional video, enrolment spiked and demand was through the roof. I strongly believe that marketing is a part of instructional design. It is up to us to promote our learning offer to the broader business.
Methodology: humour, sense of urgency to register
Development: Canon 5D Mark III, Adobe Premiere Pro, Adobe After Effects